After years of executive corporate marketing leadership, Lara Peterson launched her own consultancy focused on strategic growth and brand development. I worked with Lara to create a visual identity that reflects her bold, insightful approach. Deliverables included a logo, color palette, and typography system.
She sourced a suite of illustrations, which I recolored and refined to create a cohesive visual language. I also helped refine her brand messaging through key phrases and her branding statement to align tone and voice with her vision.
Elizabeth Seidle 