Form Furniture was started with a simple idea: build a brand around curating beautiful, functional, and reasonably priced furniture for the modern environment.
Part of our work to launch this new brand was to create a simple yet robust website that can easily grow with the company.
Taking cues from brand elements, the website focuses on showing the product without distraction and providing the most critical information at the top level with supporting information easily available in window shade pockets.
Related products are easily accessible without going back out to section pages and all relevant downloads are available on product pages and a resource page. Products can be easily nested within product pages to avoid visual noise as the product offering grows.
/ Grant Design Collaborative /
Elizabeth Seidle 