We refined an approach for product introduction photography for Mohawk Group, designed to work seamlessly with limited samples and tight deadlines. Collaborating with our longtime photography partner, Guy Welch, we set up multiple sets to efficiently photograph products and create material collages—ranging from single products to multiple collections.
This method struck the perfect balance between maintaining brand consistency across collections and offering the flexibility needed to handle everything from simple to more complex compositions.
/ Grant Design Collaborative /
Elizabeth Seidle 