When Trapp Smith Tischner expanded her handmade jewelry business into a brick-and-mortar shop in Hattiesburg, Mississippi, she envisioned creating an art gallery that embodied her artistic sensibilities.
She wanted to establish a welcoming space where the local arts community could gather, and regional artists could showcase and sell their work. Drawing inspiration from the blacksmith’s craft—combining physical labor and skill—she merged her names into “Trappsmith” to reflect this vision.
To develop the new brand, we chose a typeface that exudes both traditional and bohemian charm. We modified the letters to create unique monogram elements, which we paired with a bird silhouette. Additionally, we retained the pitcher plant motif from her original jewelry brand, Tisch Jewelry Werks—our first collaboration—to ensure continuity between her past and present ventures.
/ Seidle Design /
Elizabeth Seidle 