After collaborating with Benson for several years, we expanded their strategy to include distinct service and product segments, streamlining their offerings and clarifying their messaging. The next step was to redesign their purchasing guide to reflect these changes.
Recognizing the guide’s importance as a key purchasing tool, we took the opportunity to develop original photography that visually represents the brand and showcases Benson’s capabilities.
The result is a refreshed and cohesive purchasing guide that seamlessly connects all aspects of the brand.
/ Grant Design Collaborative /
Elizabeth Seidle 