For the second consecutive year, we collaborated with the Mohawk Group team to design the Durkan exhibit for the HD Expo in Las Vegas.
Working closely with the product design team, we organized the exhibit layout to showcase featured products and collections, ensuring a cohesive storytelling experience that highlighted both the brand and the products. We produced new photography of the collections for use in exhibit graphics, collateral, and digital promotions.
One of the key features we developed was a pom display, showcasing the cut-and-loop ends of yarns to illustrate the design tools available through their Definity system. Additionally, we designed a digital slideshow for the booth and created a comprehensive show guide to support sales reps during the event.
Durkan HD Expo Sales Rep Guide
/ Grant Design Collaborative /
Elizabeth Seidle 