We collaborated with Mohawk Group to design their exhibit for the 2019 Greenbuild Expo, where they launched Owls, a carpet plank collection inspired by the colors and patterns of North American owls. Each product panel in the collection featured laser-cut feather silhouettes, symbolizing the specific owl species that inspired each design. Alongside this new collection, the exhibit showcased sustainable materials and practices from Mohawk Industries and Daltile.
One of the highlights of the exhibit was a panel made of clear plexiglass that housed the different forms plastic takes as it goes from bottles into recycled fibers tufted into carpet.
New product photography was created for each collection as well as an image that combined the key collections presented in the exhibit.
To support the attending Sales Reps, we designed a comprehensive Show Guide that provided essential details on the schedule, exhibit layout, featured products, and sustainability initiatives, ensuring they were fully prepared for the event.
/ Grant Design Collaborative /
Elizabeth Seidle 